Paramount's Creative Brief

Please supply as much detail as possible so that we create an accurate quote.

  • What is the primary goal of this video? (e.g., brand awareness, lead generation, product launch, sales) What action do you want viewers to take after watching? How will success be measured? (views, conversions, engagement, internal approval, etc.) Is this part of an ongoing campaign or a one-off project?
  • Who is the target audience? (age, industry, role, pain points)? What key message(s) or sales points must the audience remember? Are there any brand values, or disclaimers? What style should the video have? (corporate, cinematic, innovative, playful, etc.).
  • Do you already have a script or concept, or do you want us to develop it? Will you need: scriptwriting, creative suggestions? Are there reference videos you like (or dislike)? Do brand guidelines exist? (logo usage, fonts, colours).
  • How many filming days are expected? Where will filming take place, and note that interviews and dialogue need a sound-proof location (studio, office, multiple locations, outdoors). Will you require: professional actors or voiceover talent, or will clients and staff appear? Any special requirements: Drones, Green screen or Teleprompter?
  • Will you need: voiceover, motion graphics or subtitles? Are you interested in trying a stylized template? Please note we include two rounds of revisions per video edit.
  • How many videos do you need? What duration per video? What platforms will the video appear on? (website, social, paid ads, expos, TV).
  • Do you have an estimated budget range for this project? Please consult our Price List and request a tailormade budget solution based on the price list.
  • When does production need to start? Final delivery deadline? Are there any immovable dates (launch, event, campaign)?
  • Please add any other information here.