In the world of marketing, brands need to cope with the times and be informed of what’s on trend to be relevant and interesting for consumers. When blogs became a hit way back in the early 2000s, many businesses launch websites in order to touch base with customers. Although traditional marketing is still very much alive, with billboards and TV commercials still promotes products and services, there are new techniques that need to be utilised. Video contents have so much potential nowadays that businesses are investing their money in video production.
This phenomenon makes sense because according to a research made by HubSpot, 45% of the people online watch videos for an hour or more in a day. Imagine the opportunities you’re missing just because you don’t produce compelling videos to advertise and promote your products and services.
If you want to get started today, here are some tips and tricks to know:
- Decide on the message
Some brands missed the point of doing videos and just plug their products and services right away. However, there must be a message that wraps up everything. People seem to relate to brands that showcase true-to-life stories and scenarios. For your videos to be effective, you must also decide on the message you want to convey as well as incorporate the human element into the material.
- Align videos to your branding
If your brand portrays a classic and old-fashioned image, then your videos must also be aligned with this. You can experiment and use concepts that are related to your branding. This is crucial because a lot of businesses are doing the same thing for a long time now.
- Take it easy on the information
Watching videos with too much information and texts is overwhelming. Sometimes, too many words in the material can be boring and most people will have to close it immediately. For the videos to be effective, you need to balance out the information and entertainment value. Why not include a voice over instead of flashing texts? Animations are a great way of providing information because it’s fun and entertaining.
- Define your target audience
In video marketing, target audience or viewers must be established to send the right message. If you’re selling detergents and fabric conditioners, your audience can be moms, dads and adults in particular. Think of ways on how you can capture their interest by looking into their hobbies and finding answers to their everyday problems.
- Hire professionals for the job
You probably don’t have the expertise and resources to shoot videos. Hence, you must hire professionals that are seasoned in this type of job. Look for videographers with a lot of experience in video and tv production, animation, digital marketing and even live streaming. They can help build a solid social media presence that you can benefit from.
Follow these tips to not be left out in the competition. With technology getting advanced, discover new ways on how to reach out to your target audience. Contact Paramount Video Production for premier photography, graphics, VR, animation and video production.