Video marketing is an essential tool for dental practices to effectively communicate, educate, build trust, and differentiate themselves in a competitive landscape. It enhances the overall patient experience and contributes to the practice’s growth and success.

All subscriptions include a 2-hour planning and strategy session, filming with a gimbal and drone, and subtitles on all videos.

Types of Videos:

Clinic Overview, Procedure Videos, Technology Videos, Clinic Walk-through Videos, Patient Education, Cinema Ads, Patient Testimonials, Meet the Team, Community Involvement

Benefits of Video Marketing

Package 1

An ideal choice fordipping your toes in the water.
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  • 3 month commitment
  • Film for 1 hour each month
  • Deliverables: 1 x 60-120 sec video per month
  • PLUS 3 unique shorts for social media

Cost:  $1500 ex GST
(per month for 3 months)

Package 2

Perfect way to startengaging with your audience.
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  • 6 month commitment
  • Film for 2 hours each month
  • Deliverables: 2 x 60/120 sec video per month
  • PLUS 6 unique shorts for social media.

Cost:  $1200 ex GST
(per month for 6 months)

Package 3

The optimal choice for fostering audience engagement and building trust.
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  • 12 month commitment
  • Film for 2 hours each month
  • Deliverables: 2 x 60/120 sec video per month
  • PLUS 6 unique shorts for social media
  • Photography services available for this package

Bonus extras

  • 90 sec practice overview video
  • 2D animated logo opening and closing

Cost:  $900 ex GST
(per month for 12 months)

Enhanced Communication

  • Video allows for effective communication of complex dental information, treatment options, and procedures. It provides a visual demonstration that can be more compelling than text or images alone.

Building Trust and Credibility

  • Seeing and hearing a dentist in videos can help humanize the practice, making it easier for patients to connect with the dentist on a personal level.
  • Testimonials, case studies, and behind-the-scenes videos can build credibility and trust among potential patients.

Patient Education

  • Video is an excellent medium for educating patients about oral health, proper dental care, and the importance of various treatments.
  • Educational videos can empower patients to make informed decisions about their oral health and treatment options

Showcasing Services and Expertise

  • Videos provide an opportunity to showcase the range of services offered by a dental practice, including cosmetic dentistry, orthodontics, preventive care, and more.
  • Demonstrating expertise through informative and well-produced videos can attract patients seeking specific dental services.

Social Media Engagement

  • Video content is highly shareable on social media platforms, allowing dental practices to reach a broader audience through likes, shares, and comments
  • Social media algorithms often prioritize video content, increasing its visibility on platforms like You Tube, Facebook, Instagram, and Tik Tok.

Search Engine Optimization (SEO)

  • Video content can improve a dental practice’s search engine rankings. Google and other search engines often favour websites with diverse and engaging content, including videos.
  • Optimizing video titles, descriptions, and tags can enhance the practice’s online visibility.

Differentiation in a Competitive Market

  • In a competitive healthcare market, dental practices need to stand out. Video marketing allows them to showcase their unique features, advanced technology, and commitment to patient care.
  • High-quality, professionally produced videos can set a dental practice apart from competitors.

Improved Recall and Retention

  • People tend to remember visual content better than text. Video content is more likely to be retained by viewers, increasing the chances that patients will remember key information about the practice.

Measurable Analytics

  • Video marketing platforms provide analytics tools that offer insights into viewer behaviour, engagement, and demographics.
  • Dentists can use these metrics to assess the effectiveness of their video content and make data-driven decisions to optimize their marketing strategy.