Your Video Marketing Strategy

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What do you want to achieve with video content marketing?
For example: "We want to raise awareness of our brand, You’ve Been Ad, and position ourselves as experts in the advertising industry. We want to encourage our target audience to engage with and buy from us."
List the most important elements of your business or brand that will impact your video content (USP, values, etc.)
For example: "Our USP is potent brand advertising in a world full of ineffective dullness. Our brand is based on values of professionalism, quirkiness, learning and passion. We try to be honest in all we do."
What are your key audience insights? What do they care most about? What are their pain points?
For example: Our audience are brand managers looking to achieve specific objectives. They care most about getting the right people excited about their brands but feel the pain of working with tight budgets.
Who are your major competitors? How are you going to create better video content than them?
For example: Our major competitors are other advertising agencies like Fire It Up, Brown Bull and Sublime. They mainly produce flashy videos about their own creativity. We aim to educate our audience.
Identify any content gaps or opportunities in the market that you could take advantage of with your video content.
For example: There isn’t a lot of educational video content out there to help brand managers. Many competitors create case studies or examples of their work, but awareness-stage informational content is lacking.
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