Establishing trust is important for any brand. No matter how marketable your product or service, it may still fail to attract customers if you fail to gain trust from your customers. For this reason, companies are using different tools and techniques to show their customers that they are a business to rely on.
Now that marketing is fast becoming digital, building an image of reliability is getting more important than ever. With billions of information trying to compete in the minds of your market, you should find a way to build intimacy between them and your company. As a small business owner or a marketer, one of your important tasks is to build solid relationship with your leads or customers.
As in any human relationship, establishing a bond takes time and investment. And to start the relationship with your customer, you need to develop an image that your company is reliable. One of the best ways to do that is by uploading and sharing your company video online.
The Allure of Web Videos
Let’s face it, humans are more attracted to moving people and objects than stationary text and images. Our penchant for watching and hearing real-life events is best satisfied by watching videos. In fact, a study by Cisco shows that 82% of all web traffic are made up of video. This means that in order to reach your audience, you need to upload videos.
But uploading any video is not enough. You need to make sure it contains information that catches their attention. Not only that; it should also establish an emotional bond with your audience. Hence, you need to produce content that resonates with your intended viewers. Here are some ways to make your videos cultivate trust in your brand.
- Be Authentic
In any human relationship, lying and deception are mortal sins. A simple lie or trickery can damage or dissolve years of marriage or friendship. This is also true in digital marketing.
Gone are the days of deceiving sales pitches. With the help of the internet, viewers are getting more intelligent and highly informed. When in doubt, they can simply google to check the validity your claims and statements. They can also know your reputation by checking on the comments and ratings of your customers in social media or forums.
- Show Your Brand Story
Aside from seeing and hearing moving objects, humans also love hearing stories. As customers, they want to know the history behind the creation and success of your brand. Moreover, they like to know the values that your company espouses. They are also eager to find out the mission of your company and what it wants to achieve.
You can show these to them in many ways. One way is you produce a company video. Another is by producing a series of short films.
- Produce Customer Testimonials
Another natural human trait is our need for validation from the tribe. We acknowledge the truth of a product statement through scientific studies and legal documents. But to be fully convinced, we need to hear the testimonies of other people whose problems are solved because of the product. And the most effective way to do this is through a customer testimonial video.
By uploading a series of business videos, you can build a trusting relationship with your customers. Just make sure you hire the best video production company to give your leads and customers quality content they can trust.