According to statistics, 9 out of 10 consumers said they wanted to see more videos from brands and businesses. And in 2022, the average person is predicted to spend 100 minutes or more a day watching video and TV.
With these figures in mind, you can see why video production is so important for business success. If you’re not using video yet, now is the time to put together a video production and marketing strategy. But, if you still have doubts, lets dive deeper into why video production should be top of your ‘’to-do’’ list this year.
To Explain Your Product or Service
Video is a great way to capture attention and explain your product or service quickly. The combination of visual content and sound, keeps the viewer engaged longer than with written content. Due to the increased enjoyment of video content, online video ads increase purchase intent by up to 97%.
Build Trust with Your Customers
Video content is a way to build trust with your audience, with consumers four times more likely, to watch a video of a brand than read about it. Through video production you can tell your brand story, share behind-the-scenes moments, highlight your industry expertise and create videos demonstrating your products.
Grow Revenue 49% Faster than Without Video
Around 50% of internet users look for a product or service video before they buy. Even just a simple brand video on your website homepage has the power to boost conversion rates. Video is easy to consume and simply engages consumers on a higher level, with reports showing video content growing business revenue, up to 49% faster than those without.
Show Your Personality, Culture and Ethos
A big reason for consumers loving a brand is their personality, culture and ethos. This can be shown through great video content and could be the deciding factor whether someone buys from you or a competitor.
Improve Your Website Google Rank
The longer someone spends on your website, the more trustworthy it will be seen as in Googles eye. And, more trust, means more traffic and potential clients from organic search. If a video is embedded on your website, this is favoured over those without and gets you closer to the top of search.
Leading Video Production Services Brisbane
Are you ready to grow your business and make an impact with video content? Paramount Video has over 20 years’ experience creating engaging and informative video content for Brisbane brands. Contact us today to discuss your unique needs.